Lead Designer
2017 – 2018
Agency: Concrete Design
Photography by Luis Albuquerque
2017 – 2018
Agency: Concrete Design
Photography by Luis Albuquerque
Cougar Shoes Identity
With a history stretching back to 1948, Cougar’s brand needed a refresh to rediscover their iconic roots after gaining a stale reputation in the marketplace. This project was a great chance to channel my extensive work experience in retail—specifically in selling footwear—into a new vision for the brand applied onto wide gamut of touchpoints.
![](https://freight.cargo.site/t/original/i/9d69ab433a3a475d30f7674262a9a49012c1ed47938e1e33d002a3ab8c7e7f24/3_logo-morph.gif)
![](https://freight.cargo.site/t/original/i/c50066c522250280f273c7e57115954f093bfcd2f86dadbb2d99a7c9bc97ef10/1_hero-image.jpg)
![](https://freight.cargo.site/t/original/i/67e95e3db8f402a788bdd26d2bda3b180ef22634636fa3f4f40061f379ccddae/IMG_2090_2.jpg)
![](https://freight.cargo.site/t/original/i/70d3637ce161c87c62406074aab81592a4a9b86326a64b3d01bccf1a8357f91c/iMac-Cinema-Monitor-Style-Mock-up_3.png)
![](https://freight.cargo.site/t/original/i/6ba808e1e60f2ebbb7f00b6410b9eafac177dd16b39046474105507bdf00fb85/10_brand-guidelines.png)
![](https://freight.cargo.site/t/original/i/5e31217af3cd630526faa71898c550fd979c243fee48f73d3861db36f58a1059/15_boxes.jpg)
![](https://freight.cargo.site/t/original/i/f5f2d3f63fc6d3e6900dbd37a31c2fcb40eab596064e3517c5915e2f9a99992a/12_shoe-photography_1.gif)
![](https://freight.cargo.site/t/original/i/641c014d9cc44c4171f4bab7eec40c40a20ae5861fa8160d707bc7088ec98825/14_stationery.jpg)
![](https://freight.cargo.site/t/original/i/19a565698d781bc6544e4122331cec8e4254a37494a9ff0c69b6cfc32cde7e6a/5_magazine-ads.jpg)