Design, Art Direction & Strategy
—currently Sr. Art Director at Square
+1 (647) 680-7201
Lead Designer
2017 – 2018
Agency: Concrete Design
Photography by Luis Albuquerque

Cougar Shoes Identity

With a history stretching back to 1948, Cougar’s brand needed a refresh to rediscover their iconic roots after gaining a stale reputation in the marketplace. This project was a great chance to channel my extensive work experience in retail—specifically in selling footwear—into a new vision for the brand applied onto wide gamut of touchpoints.

©2021 Emanuel Alec Ilagan