Design, Art Direction & Visual Communication
—Newly freelancing, formerly of Concrete
Lead Designer
2017 – 2018
Agency: Concrete Design
Photography by Luis Albuquerque

Cougar Shoes

With a history stretching back to 1948, Cougar’s brand needed a refresh to rediscover their iconic roots after gaining a stale reputation in the marketplace. This project was a great chance to channel my extensive work experience in retail—specifically in selling footwear—into a new vision for the brand applied on a wide gamut of touchpoints.





©2018 Emanuel Alec Ilagan