Design, Art Direction, Communication & Strategy
Lead Designer 
2017 – 2018
Agency: Concrete Design
Model Photography by Jason Kim
Still-life Photography by Blaise Misiek
Patrick Ta Beauty
Makeup artist and influencer Patrick Ta first found his following online, garnering attention for his glowing signature looks on celebrities such as Ariana Grande, Chrissy Teigan, Gigi & Bella Hadid, and the Kardashians (to name a few). Concrete helped to realize his vision to package this look in a line he could call his own—an homage to all the women he’s looked up to in his career and his personal life. As the primary designer on this account, I took the lead on conceptualizing the packaging designs, art direction, and launch campaign for the brand, embracing the glam in Patrick’s love of all things rose gold.



©2018 Emanuel Alec Ilagan