Lead Designer
2018
Agency: Concrete Design
2018
Agency: Concrete Design
Velour Beauty Campaign
After a successful rebrand led by Concrete in 2017, Velour Lashes asked the studio to come up with the high-level thinking for their eventual evolution into a broader beauty line, launching new product in stages throughout 2019. As lead designer on this project, I was involved in all aspects of the launch, from the campaign strategy and art direction, to the proposed packaging design.
![](https://freight.cargo.site/t/original/i/c78fb7ef437f4d87e6d76dec9763802dd8d9dc668a270c3d5a66a61803e74849/Velour-Beauty_1.jpg)
![](https://freight.cargo.site/t/original/i/9b54a5f0a2ef91208cceca04b0ec656305805f1f4fa92a331323f7ff3a3aeeb6/Velour-Beauty_4.jpg)
![](https://freight.cargo.site/t/original/i/b0e102158e9ddf69d75d0c5f06c5ea56418c0327b21909e4d1ca1c02c4c79868/Velour_Beauty-Campaign_product.001.jpeg)
![](https://freight.cargo.site/t/original/i/af5b7d0af89565e14f7ee8c50666b13faf3b80e6c607e740e1b9629af2592656/Velour-Beauty_2.jpg)
*Please note that the renderings use found imagery for packaging and launch campaign proof of concept.