Lead Designer
2018
Agency: Concrete Design
2018
Agency: Concrete Design
Velour Beauty Campaign
After a successful rebrand led by Concrete in 2017, Velour Lashes asked the studio to come up with the high-level thinking for their eventual evolution into a broader beauty line, launching new product in stages throughout 2019. As lead designer on this project, I was involved in all aspects of the launch, from the campaign strategy and art direction, to the proposed packaging design.
*Please note that the renderings use found imagery for packaging and launch campaign proof of concept.