Emanuel Ilagan

Creative + Art Direction, Design

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Emanuel brings extensive experience across graphic and communication design, art direction, and strategic consulting, with partnerships spanning arts & culture, beauty, retail, and tech.

Selected WorkWithTypeYear
Meet You There CampaignSquareProduct Campaign2025
Evergreen Asset Library DevelopmentSquareArt Direction2023–25
Square for Beauty Overview VideoSquareArt Direction2025
&CEO Beauty Ambassador ProgramSquareBrand Design2024
Built for Beauty EventSquareExperiential Design2024
Live By The Sword TestimonialSquareArt Direction2022
Foot Locker × New Balance NB204L Launch Eventbread.xmExperiential Design2026
Foot Locker × New Balance Abzorb 2010 Brunchbread.xmExperiential Design2026
Musee CorporationBruce Mau DesignBrand Design2021
Agnes Etherington Art Centre WebsiteStudio : BlackwellUX Design2020
Tone Study: Issue OnePalm Wine StudiosEditorial Design2020
Patrick Ta BeautyConcrete DesignBrand + Packaging Design2018
Cougar ShoesConcrete DesignBrand + Packaging Design2017–18
Perricone MDConcrete DesignBrand + Packaging Design2015–17
Babak Golkar Artist CatalogueEduce DesignEditorial Design2015

Cougar Shoes

Concrete Design

Brand + Packaging Design2017–18

Brand refresh for the Canadian footwear label founded in 1948, built on the platform "Always Waterproof." Redrawn wordmark and brand guidelines, product-forward photography art direction, and a graphic and campaign language system extended across website, lookbooks, shoebox and hangtag design, stationery, trade show booths and environmental graphics, POP risers, digital and print advertising, and a brand video. Engagement converted to an ongoing retainer.
Lead Designer
Brand Manager: Julia Farabee
Creative Director: Jordan Poirier
Chief Creative Officer: Diti Katona
Agency: Concrete Design
©2026 Emanuel Alec IlaganLast updated: 2026/08
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