Foot Locker × New Balance NB204L Launch Event

bread.xm

Experiential Design2026



An invitation-only evening launch for the New Balance 204L, staged as a curated event centered around a floral workshop led by Toronto-based artist, Seden Lai. The work required a co-branded identity with a print and signage system that ran from the street to the takeaways: sidewalk check-in signage, threshold and mirror graphics, large-format installation typography, menu cards, and workshop collateral.

Freelance Creative Lead
Event Producers: Janaan Issaka, Michael Nyarkoh, Patricia Yeboah
Experiential Agency: bread.xm
©2026 Emanuel Alec IlaganLast updated: 2026/08