&CEO Beauty Ambassador Program

Square

Brand Design2024


Developed the &CEO brand concept and identity for Square's 2024 beauty ambassador program — naming, positioning, custom-drawn ampersand wordmark, moodboard, and ambassador profile framework — then led design across the full program build-out: welcome kit (wax-seal packaging, apparel, tech accessories, printed program one-pager), digital assets (program PDF, email, social kit), brand trip swag basket and activation content, campaign launch materials, and post-trip milestone gifting across five ambassadors.

Associate Creative Director
ACD, Copy: Mike Grover
Copywriter: Carson Rounds
Product Marketing Manager: Sangwon Yoon
©2026 Emanuel Alec IlaganLast updated: 2026/08