Evergreen Asset Library Development
Square
Art Direction2023–25
Three years of seller photo and video capture across food and beverage, beauty, services, and retail — barbershops, med-spas, nail salons, plant nurseries, apparel boutiques, and cafés. Casting, pre-production, shot lists, on-set art direction, and post-production selects across six cities, introducing a documentary format that captured roaming b-roll alongside stills and set the art direction standard for Square's brand shoots. Designers new to production were brought onto set and through the selects and retouching process, extending the format beyond a single art director.
Assets deployed across national campaigns, product pages, sales enablement, and paid social. 300+ images approved for cross-functional go-to-market use.
Associate Creative Director
Art Directors: Aubrey Emlyn, Patrick McDonald, Daniel Mui, Mio Yoshigawa
Creative Director: Jess Williams
Producers: Agnes Arceo, Erin McGovern, Michelle Mintz, Shayna Wacker
Photography: Ashley Armitage, Michael Kusumadjaja, Alex Lau, Vishal Marapon, Michael Schmelling, Brad Torchia, Courtney Sofiah Yates