Email LinkedIn Emanuel brings extensive experience across graphic and communication design, art direction, and strategic consulting, with partnerships spanning arts & culture, beauty, retail, and tech.
Art Direction2025 A 60-second video for the Square for Beauty overview page, making the case for what the product actually does for beauty sellers. Where the category tends to explain itself through animation, icons, and UI, our approach stays in real salons and studios — so the software feels like part of the workplace instead of a screen recording. The video was cut entirely from evergreen footage and built modularly so UI could be swapped and the piece localized without a reshoot, with cutdowns for paid media and the sales team. We conducted a full audit of Square's existing video assets, establishing the framework for a reference library the team could build upon.
Associate Creative Director ACD, Copy: Mike Grover Producer: Shayna Wacker Creative Director: Jess Williams Video Editing and Production: Hornet Studio