Live By The Sword Testimonial
Square
Art Direction2022
Existing tattoo parlor imagery in the asset library was stock-sourced, inauthentic, and undifferentiated; the shoot centred on a real seller to bring the true texture of the category into the photography. Sole art director and on-set creative approver across photo and video tracks running concurrently — a hero long-form video, four short-form cuts, eleven Shop the Setup videos, a social cut-down, and foundational photography at three locations. Wrote the creative groundwork document, selected photographer and director from treatment bids, built shot lists and paper-edit scripts, conducted seller interviews, and delivered final photo selects and a video graphics package to the edit team. Resulting testimonial graphic system was adopted by Square’s Brand team as an org-wide visual standard.
Senior Art Director
Copywriter: Carson Rounds
Group Creative Director: Carly Moore
Integrated Producer: Alexander Friedman
Director: Ryan Chun
Photographer: Michael Kusumadjaja
Production Agency: Greenpoint Pictures