Meet You There Campaign
Square
Product Campaign2025
Square's first upmarket unified audience campaign — across food & beverage, retail, beauty, and professional services — built to shift perception among sellers who had outgrown the assumption that Square is a tool for the smallest businesses. Seasonal flights combined high-impact print, precision-targeted paid media, trade publications, podcasts, and seller-led testimonials, anchored by a campaign landing page. Photo and video production spanned four cities and ten businesses, art-directed to hold a single visual language across four verticals and ten very different business types. As creative lead, direction spanned creative, strategy, and lead design — presenting the work, coordinating the team, and approving and designing output before escalation to our creative director, while remaining hands-on throughout.
Associate Creative Director
ACD, Copy: Mike Grover
Designers: Kate Byrne, Aubrey Emlyn, Cristina Keane, Mio Yoshigawa
Copywriters: Laura Kelly, Carson Rounds
Sr. Project Manager: Aubre Pierce-Lackey
Producer: Shayna Wacker
Creative Strategist: Chane Rennie
Creative Director: Jess Williams
Photography: Ashley Armitage, Michael Kusumadjaja
Production Agencies: Bone & Gold, Huffman Creative